The Racist Annihilation of African Identity and Culture
Below are examples of the newspaper comics and advertising that perpetuated dehumanizing labels, concepts and ideology to demean and demoralize Africans as human beings and their existence in America. The main idea was to teach and subconsciously ingrain a virulent hatred and staunch disrespect for Africans among the so-called white population.
“Negro” Assimilation into European Cultural Norms
Across innumerable generations, Europeans have exacted didactic use of demeaning terms, ideologies, institutional systemic policies, practices and economic and political structures toward and upon Africans in America. These words, ideas and actions presented in the public forum, were a conduit for mass indoctrination to create contempt and hatred toward and upon the African. The Africans left largely vacuous, down trodden and illiterate from slavery were already steeped in self-hatred yet, still endured the hurtful arrows, stings and heartbreak of relentless public insults and slander. For Africans to have long endured such animus, only to have the critical outcome be ubiquitous disadvantage and ever present oppression.
Some of the racist terms consistently used toward Africans during slavery, Jim Crow segregation and beyond are tar baby, jungle bunny, darkey, dusky, nigger, negress, spade, coon, cliff ape, crispy, dinge, dootie, eight ball, field nigger, geechee, ghetto, gutter or porch monkey, horse gums, inky, liver lips, nappy head, sambo, skillet, pickaninny, mammy, jigaboo, smoke or smokey, sooty, spook, boy and girl. The pervasive use of these terms has caused significant harm to the African psyche and level of self-esteem.
Historically, Africans in America have gone to great lengths to gain acceptance within so-called white society by endeavoring to change their appearance. This was and continues to be practiced through the use of skin bleach, cosmetics, various hair straightening methods, wigs/weaves and modern day plastic surgery. However, this assimilationist behavior is largely deep seated self-hatred initiated by indoctrination, inflicted through European chattel slavery terrorism. And later, perpetuated by post-slavery blackface entertainment, racist pseudo-science and literature, racist exaggerated animalistic artistic caricatures, poetry using pejorative terms for Africans, newspaper articles, short stories, comic strips and movies depicting Africans as filthy, violent, deplorable, ignorant and depraved; also toys and advertisements that present Africans as amoral and less than human, objects of manipulation and perpetual servants.
Racism (White Supremacy), Jim Crow Segregation & The War On Black Lives
The Dred Scott Decision of March 6, 1857 seems to have taken on a life of its own in the hearts and minds of many who feel superior to Africans in America or who just have a deep sense of contempt and hatred toward them. The Supreme Court decision stated that slaves and their descendants had, “no rights that a white man was bound to respect.” Check out the complete decision below:
“In the opinion of the court, the legislation and histories of the times, and the language used in the Declaration of Independence, show, that neither the class of persons who had been imported as slaves, nor their descendants, whether they had become free or not, were then acknowledged as a part of the people, nor intended to be included in the general words used in that memorable instrument…They had for more than a century before been regarded as beings of an inferior order, and altogether unfit to associate with the white race, either in social or political relations; and so far inferior, that they had no rights which the white man was bound to respect; and that the negro might justly and lawfully be reduced to slavery for his benefit.” Chief Justice Roger B. Taney
- Human Nature or Aw! Nigger, Nigger, Nigger!
- Palmer’s Skin Success Soap and Whitening Cream or Niggers Are Black And Ugly
- Variety, “Nigger Title Deceptive” or Apparently, Niggers Come In White Too!
- His Past or Niggers Are Shameful!
- Strenuous Treatment or Niggers Are Violent & Abusive
- Sambo’s Opinion or Niggers Are Lazy And Can’t Speak Proper English
- Sambo & His Pets or Early White Childhood Racist Indoctrination
- Light Skinned Beauty & Kongolene or Nigger you’d better lighten up and straighten your nappy hair
- Astounding New Skin Whitener or Ingrained Self Hatred Will Make Niggers Crave White Skin
- Miles M. Webb Photography Studio or Negro Indoctrination/Assimilation Behavior
- Sambo Pancake Flour or Your Sambo Is Ready To Serve You Madame
- Phelps Dodge Mercantile Co.or Nigger Brown Straw Hat
- Lost or Darkeys Are Stupid and Good For Nothing!
- Alabama Coon Jigger or Make A Nigger Buck Dance Anytime You Desire
- Little Black Sambo & The Tiger or Early White Childhood Racist Indoctrination
- California Fig Bitters or Niggers Are Unprincipled & Have No Self Respect