Drink Your Way To Creativity

This Beer Makes You More Creative

problemsolverbeer

The Problem Solver beer claims to help drinkers reach their creative peak, so long as they don’t drink too much.

Beer is generally bad for the body — it’s high in calories, can cause liver damage and makes the brain make bad decisions when drunk. As the nutrient-rich Lean Machine Ale has already proved, however, beer can be healthy if it’s brewed the right way. Similarly, The Problem Solver beer claims to help drinkers reach their creative peak, so long as they don’t drink too much.

Beer is good at helping people lose their inhibitions and according to studies, creative thinking peaks at an alcohol level of 0.075 percent. Created by CP+B Copenhagen and brewed by Rocket Brewing Co., The Problem Solver is an India Pale Ale that helps drinkers reach just that point. Since everyone has a different tolerance for alcohol dependent on their body size, each 75cl bottle of the 7.1 percent ABV beer comes with an indicator that shows drinkers when they’ve reached the optimum level for solving problems with creative thinking. As the beer goes down, the scale shows drinkers when they should stop, according to their weight. For example, a 60kg woman only needs half a bottle, while an 85kg man can finish the whole thing to reap the effects.

problemsolverbeer2

Obviously, those who decide to keep on drinking after that point can’t be guaranteed to remain in a perfect state of creative thinking. The campaign is also organizing local community brainstorming sessions using the beer to solve problems. Are there other food and drink products that could be tweaked to help consumers to safely improve their mental capacity?

Website: www.problemsolverbeer.com
Contact: mbirkvad@cpbgroup.com

Source | http://www.springwise.com/

C. Rae Says:  I’m a beer lover and I hope this concoction tastes as good as the benefit of increased creativity sounds.

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About C. Rae White

I'm a proud 6th generation Detroiter, a creative who loves working with my hands and a fashion fanatic with a thing for shoes, bags and jewelry. I'm a family researcher who loves discovering the details of my ancestors lives. Thanks for stopping by!
This entry was posted in Food and drink, Inspiration and tagged , . Bookmark the permalink.

2 Responses to Drink Your Way To Creativity

  1. I am not a beer drinker but this idea does have me a little curious. Kinda like those people who get ‘high’ so that they can be more creative with their music, art, etc…

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