This Beer Makes You More Creative
The campaign organizes local brainstorming sessions using the beer to solve participants problems.
It is said that each beer you drink reduces the risk of developing kidney stones by 40 percent, and nutrient-rich Lean Machine Ale proves that beer can be healthier when brewed properly. Similarly, The Problem Solver beer claims to help drinkers reach their creative peak, so long as they don’t drink too much.
The general affect of drinking alcohol is the lowering of inhibitions and creative thinking peaks at an alcohol level of .075 percent. Created by CP+B Copenhagen the India pale ale comes with a weight indicator showing drinkers the amount to consume for optimal creative thinking. For example, a 132 pound woman only needs to drink half a bottle, while a 185 pound man should finish the whole bottle to get the full effect.
Source | http://www.springwise.com/
C. Rae Says: I’m a beer lover and I hope this concoction tastes as good as the benefit of increased creativity sounds.