Anti-Aging Skincare Products Personalized With DNA Analysis
The UK’s Geneu has developed U+, a system that uses in-store gene analysis to tailor skincare to each customer’s DNA.
People typically experience varying results from anti-aging products, because each person’s system reacts to chemicals differently and about 0.1 percent of an individual’s genes are unique. There are many companies that individualize skincare products by incorporating the customer’s stem cells into anti-aging product formulations. Now, a British company Geneu has developed U+, a system that uses in-store gene analysis to tailor skincare to each customer’s DNA.
Genue founder Chris Toumazou, chief scientist at the Institute of Biomedical Engineering, Imperial College London, has created the U+ Beauty Lab Microchip that establishes a DNA profile. Geneu customers give a saliva sample for DNA analysis that is immediately analyzed and used in creating personalized beauty serums best suited for the individual’s anti-aging skincare needs.
The videos below explains the science behind Genue:
The Genue program costs about GBP/British Pound 600 for genetic analysis and two personalized serums, not so bad for a product that is tailored to the customers’ genetic makeup.