Anti-Aging Products Personalized With DNA Analysis
Geneu has developed U+, a system that uses in-store genetic analysis to tailor skincare products to customer’s DNA.
Increasingly, there are cosmetics companies that individualize anti-aging skincare by including customer stem cells within their formulations. Now, a British company Geneu has developed U+, a system that uses in-store genetic analysis to tailor skincare to the customer’s DNA.
Genue founder Chris Toumazou, has created the U+ Beauty Lab Microchip system that establishes a DNA profile through the use of saliva. Geneu customers under go an in-store DNA analysis indicating the necessary ingredients for their individual anti-aging needs. The genetic analysis and two Genue serums costs about 600 British pounds.
The videos below explains the science behind Genue: