Print Ad Wristband Tracks Kids At Beach
The NIVEA Sun Kids magazine ad includes a wristband with a locator.
In 2013, FCB Brasil and Nivea teamed up to create the Solar Ad Charger, a magazine ad enabling beach goers to charge a smartphone with an embedded solar panel. They’ve done it again creating the NIVEA Sun Kids magazine ad, a detachable tracking wristband warning parents when children stray too far away.
Designed for beach excursions or field trips, the ad includes a water-resistant locator wristband with a perforated closure. The wristband links with the Nivea Sun Protege smartphone app, tracking the play or walking distance of your child. The child’s name and distance limit is typed in and when the limit is crossed an alarm sounds and a radial interface indicates the location of your child. Watch the video below to see a demonstration.
Trend Spotter | Murray Orange
Source | http://www.springwise.com/