Nivea “Sun Kids” Print Ad Includes Tracking App & Wristband

Print Ad Wristband Tracks Kids At Beachniveaad 2

The NIVEA Sun Kids magazine ad includes a wristband with a locator.

In 2013, FCB Brasil and Nivea teamed up to create the Solar Ad Charger, a magazine ad enabling beach goers to charge a smartphone with an embedded solar panel. They’ve done it again creating the NIVEA Sun Kids magazine ad, a detachable tracking wristband warning parents when children stray too far away.

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Designed for beach excursions or field trips, the ad includes a water-resistant locator wristband with a perforated closure. The wristband links with the Nivea Sun Protege smartphone app, tracking the play or walking distance of your child. The child’s name and distance limit is typed in and when the limit is crossed an alarm sounds and a radial interface indicates the location of your child. Watch the video below to see a demonstration.


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About C. Rae White

I'm a proud 6th generation Detroiter, a creative who loves working with my hands and a fashion fanatic with a thing for shoes, bags and jewelry. I'm a family researcher who loves discovering the details of my ancestors lives. Thanks for stopping by!
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2 Responses to Nivea “Sun Kids” Print Ad Includes Tracking App & Wristband

  1. I like the idea but the only thing though, the kids featured in the video in my opinion should never be left to wander alone in the first place. They were like toddlers…

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