Makeup Inspired By YouTube Comments
YouTube beauty vlogger has created em michelle phan cosmetics, incorporating video fan suggestions.
Youtube has cultivated a large community of makeup and hair care lovers, offering tutorials and tips on how to achieve fashionable looks. Now one of its stars has created the em michelle phan range of cosmetics, which incorporates her fans Youtube channel comments.
Recipient of a L’Oreal contract, Michelle Phan whose video tutorials have received more than a million views has turned to her video comments for inspiration. These ideas informed the design process and she also traveled the world to meet fans to get their opinions and advice. The em michelle phan collection retails for between $15 and $75 dollars. Check out the video about how the range came into being:
Just as Canada’s BITE laboratory has helped customers mix their own beauty products in minutes, the em michelle phan cosmetics range uses consumers input as inspiration in the creation of the final product.