Stores promote products based on real-time Pinterest activity
Nordstrom has introduced a section in its brick and mortar outlets that includes some of the most pinned products on its Pinterest page that week.
Social media activity is considered to be a benefit for brands, but it’s difficult to see the real difference it makes for offline stores. While Brazil’s C&A store has integrated Facebook into its clothes racks by showing the number of real-time likes for each item, Nordstrom has now introduced a section in its brick and mortar outlets that includes some of the most pinned products on its Pinterest page that week.
Initially installed in 13 of the US brand’s stores, the scheme simply…READ MORE.
Trendspotter | Judy McRae
Source | http://www.springwise.com/
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