Old billboards used to build homes in Thailand
The Other Side campaign modified road-side advertisements to be re-purposed as walls for small shelters.
Home Pro used their road-side advertisements as a way to help poor people construct makeshift housing. The project was conceived by BBDO Bangkok, a Taiwanese advertising agency that produced sturdy boards with wall paper and a home feature on the back side of the ads.
Local homeless families used the modified ads as building materials to construct small shelters. Features like wallpaper, a mirror, mini window, shelving, mini lamps and hanging rods gave the small shelters a brighter and more homey appeal. Check out the video below for more information.
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Source | http://www.springwise.com