Re-purposed Roadside Billboards | The Other Side Project

Old billboards used to build homes in Thailand

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The Other Side campaign modified road-side advertisements to be re-purposed as walls for small shelters.

Home Pro used their road-side advertisements as a way to help poor people construct makeshift housing. The project was conceived by BBDO Bangkok, a Taiwanese advertising agency that produced sturdy boards with wall paper and a home feature on the back side of the ads.

Local homeless families used the modified ads as building materials to construct small shelters. Features like wallpaper, a mirror, mini window, shelving, mini lamps and hanging rods gave the small shelters a brighter and more homey appeal.  Check out the video below for more information.

Website: http://www.bbdoasia.com
Contact: somkiat@bbdo.co.th

Trendspotter | Murray Orange

Source | http://www.springwise.com

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About C. Rae White

I'm a proud 6th generation Detroiter, a creative who loves working with my hands and a fashion fanatic with a thing for shoes, bags and jewelry. I'm a family researcher who loves discovering the details of my ancestors lives. Thanks for stopping by!
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