Shiseido | FullMake Washable Base

Japanese Foundation Dissolves With Warm Water


Fullmake Washable Makeup Base easily wipes off with warm water.

For some women, full makeup is a must before going out, but removing it takes time, likely more than one product and lots of scrubbing. Shiseido has created the Fullmake Washable Makeup Base, a water soluble foundation eliminating all the fuss.

Shiseido’s Fullmake is formulated with a Veil Action Polymer that removes the foundation when warm water is applied. As a result, the foundation and other makeup quickly dissolves without harsh scrubbing, saving time and protecting delicate facial areas. Check out the video below to see how it works.

New Release: Check it out here.

Spotted by: Murtaza Patel

Source |


About C. Rae White

I'm a proud 6th generation Detroiter, a creative who loves working with my hands and a fashion fanatic with a thing for shoes, bags and jewelry. I'm a family researcher who loves discovering the details of my ancestors lives. Thanks for stopping by!
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2 Responses to Shiseido | FullMake Washable Base

  1. Rhapsody says:

    blessings and happy new year…
    sounds intriguing though i have a question – what happens if you get caught in the rain? since it all washes off with water?

    Wish you all the best this year, may you know keep love, know love, experience love, joy, health and happiness.


    • C. Rae White says:

      I wish you the best for 2013, have a blessed and prosperous year! Regarding the FullMake Base: If it’s a hot day, then you’re gonna be a hot mess. It’s always great to have an umberella handy to avoid hair and makeup storm hazzards.

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