Morgan Life Car

Zero Emission Concept Car

The Morgan LifeCar is a concept car due to be launched at the Geneva Show in March 2008.  The LifeCar’s purpose is to demonstrate that a zero emission vehicle can also be fun to drive.  The combination of performance, range and fuel economy will allow a sporting driver of the future to demonstrate a concern for the environment.

Going far beyond the incremental adaptation of traditional car designs as seen in current hybrid vehicles, it will demonstrate that a new step in vehicle architecture is enabled by the use of a fuel cell hybrid power train.  The approach is one of whole system design in which the architecture is generated from the characteristics of the fuel cell, in a light-weight vehicle coupled with a high hybridization level.  This combination will minimise the fuel cell cost and provide the fuel economy for a 200 mile range.

An objective of the project is to lower the entry barriers for a vehicle powered by a hydrogen fuel cell.  Core to the success of the project will be collaboration between partners to achieve system-level innovation in the design.  The collaborators are Oscar Automotive, Cranfield University, QinetiQ, Oxford University, Linde AG and Morgan Motor Company.

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About C. Rae White

I'm a proud 6th generation Detroiter, a creative who loves working with my hands and a fashion fanatic with a thing for shoes, bags and jewelry. I'm a family researcher who loves discovering the details of my ancestors lives. Thanks for stopping by!
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3 Responses to Morgan Life Car

  1. the says:

    Nice, but, I have a hard time imagining that this car can come in at a low price.  I can see $150,000 with the correlation that it’s a whole lot cheaper than $300,000.  Perhaps it just looks expensive.  At any rate, I could definitely see myself in one of these.  Peace.

  2. c says:

    Wow, very cool and sleek.  So performance will be available for the environmentally friendly cars. The best of both worlds.

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