The Racist Annihilation of African Identity and Culture
Below are examples of the newspaper comics and advertising that perpetuated dehumanizing labels, concepts and ideology to demean and demoralize Africans as human beings and their existence in America. The main idea was to teach and subconsciously ingrain a virulent hatred and staunch disrespect for Africans among the so-called white population.
“Negro” Assimilation into European Cultural Norms
Across innumerable generations, Europeans have exacted didactic use of demeaning terms, ideologies, institutional systemic policies, practices and economic and political structures toward and upon Africans in America. These words, ideas and actions presented in the public forum, were a conduit for mass indoctrination to create contempt and hatred toward and upon the African. The Africans left largely vacuous, down trodden and illiterate from slavery were already steeped in self-hatred yet, still endured the hurtful arrows, stings and heartbreak of relentless public insults and slander. And, through the endurance of these things and so much more animus, to have the major outcome be ubiquitous disadvantage and ever present social, political and economic oppression.
Some of the racist terms consistently used toward Africans during slavery and beyond are tar baby, jungle bunny, darkey, dusky, nigger, negress, spade, coon, cliff ape, crispy, dinge, dootie, eight ball, field nigger, geechee, ghetto, gutter or porch monkey, horse gums, inky, liver lips, nappy head, sambo, skillet, pickaninny, mammy, jigaboo, smoke or smokey, sooty, spook, boy and girl. The wide spread and pervasive use of these terms has caused great harm to the African self-esteem and psyche.
Historically, Africans in America have gone to great lengths to gain acceptance within so-called white society by attempting to change their appearance through the use of skin bleach, cosmetics, various hair straightening methods, wigs and weaves. However, this assimilationist behavior is but, self-hatred ingrained through the subconscious indoctrination inflicted upon the African through European chattel slavery terrorism. And later, perpetuated by post-slavery blackface entertainment, racist pseudo-science and literature, racist exaggerated animalistic artistic caricatures, poetry using pejorative terms for Africans, newspaper articles, short stories and comic strips depicting Africans as filthy, violent, deplorable, ignorant and depraved; also toys and advertising that present Africans as less than human, immoral, objects of manipulation and servants.
Racisim (White Supremacy), Jim Crow Segregation & The War On Black Lives
- Human Nature or Aw! Nigger, Nigger, Nigger!
- Palmer’s Skin Success Soap and Whitening Cream or Niggers Are Black And Ugly
- Variety, “Nigger Title Deceptive” or Apparently, Niggers Come In White Too!
- His Past or Niggers Are Shameful!
- Strenuous Treatment or Niggers Are Violent & Abusive
- Sambo’s Opinion or Niggers Are Lazy And Can’t Speak Proper English
- Sambo & His Pets or Early White Childhood Racist Indoctrination
- Light Skinned Beauty & Kongolene or Nigger you’d better lighten up and straighten your nappy hair
- Astounding New Skin Whitener or Ingrained Self Hatered Will Make Niggers Crave White Skin
- Miles M. Webb Photography Studio or Negro Indoctrination/Assimilation Behavior
- Sambo Pancake Flour or Your Sambo Is Ready To Serve You Madame
- Phelps Dodge Mercantile Co.or Nigger Brown Straw Hat
- Lost or Darkeys Are Stupid and Good For Nothing!
- Alabama Coon Jigger or Make A Nigger Buck Dance Anytime You Desire