For every online shopper, a clothing size profile via webcam
UPcload has devised a way to assess shoppers’ sizes via webcam before they buy.
1st December 2011 in Fashion & Beauty, Retail.
A full 40 percent of the clothing purchased online ends up being returned, and most often the reason is that it doesn’t fit. That’s according to Berlin-based UPcload, which has devised a way to assess shoppers’ sizes via webcam before they buy.
To get their fit measured by UPcload, consumers need only have access to a webcam and a CD for calibration. Specific measurements of their arm length, chest circumference and more are then calculated and converted into reliable clothing size recommendations by UPcload’s software development team. UPcload will also take textile characteristics into account when making recommendations. Users can then shop at any participating store on the web using their private UPcload profile to ensure a consistent and reliable fit. Soon, UPcload aims to get its profiles accepted at bricks-and-mortar stores as well. It also hopes eventually to incorporate social shopping recommendations, enabling consumers to find out what others with similar sizes have purchased.
Currently in beta testing with the North Face brand, UPcload is free for customers; stores will pay to participate in the service, which will launch in North America in 2012. Clothing retailers around the globe: time to get involved?
Website: www.upcload.com Contact: contact@upcload.com
Spotted by: Murtaza Patel
Source |
http://www.springwise.com/
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About C. Rae White
I'm a proud 6th generation Detroiter. I'm a creative who loves working with my hands. I'm a fashion fanatic with a thing for shoes, bags and jewelry. I'm a family researcher who loves discovering the details of my ancestors lives. Thanks for stopping by!
Sounds really interesting! Reminds me of the Jetsons when I was a kid…lol
Interesting. But sometimes the problem is not really your body shape but the fact that some clothing are just ill fitting. If only after the fittings the stores could send us some custom made options loool
Hi ladies! Thanks for stopping by!! I have memories of shopping online or over the phone and getting clothes that were either to big or way too small (and the tag stateed that I ordered my so-called size). At least with this software online shoppers will have a better idea of how the sizes run at various online stores. I stopped buying clothing online and from cataloges, because (like @vintageeva said) you can’t trust the level of quality. I only buy familiar brand name shoes, accessories, softwear, etc… from Internet stores, to avoid the send back process. The thing is though, you can get really great deals online and it’s hard not to want a bargain (at least for me).